The Brooklyn Preschool of Science is a bustling bastion of learning, but only on weekdays. The owner wanted to make good use of the space on weekends, too, so Science Party Animals was born—where science parties are so irresistibly wild that kids don't even realize they're learning. Or, at least that’s what the website I wrote says (sciencepartyanimals.com). After incredible success advertising the Brooklyn Preschool of Science on LINKNYC kiosks all around Brooklyn (see that work here), a different tactic was better for Science Party Animals. Wild postings for wild parties, ‘natch.
ROLE: Co-Creative Director, Copywriter
