There are those of us (too many of us, actually) that will at all costs avoid caring for our own health. Not just because it can be expensive and inconvenient, but because it can be hard to admit that we need help. We’ll often say we’re fine, even if we’re not. That’s why we could all benefit from an easy, stress-free way to get the care we need. Enter HelloBrave from LifeBridge Health, the fast, easy way to find and book Maryland’s best doctor’s. This campaign launched in November ’22 on TV, in outdoor, in social, on the web, and yes, even on the radio. Below is just a sampling of it all.
ROLE: Freelance Creative Director, Copywriter